Best practices for web content
Great web content is elusive for most. But, at its core it involves just a few small, yet consistent areas of focus. For the past several weeks, we have been involved in helping a client with their HR content. In preparation for migration to a new intranet platform,...
Recognizing the right change/success
I think of great blog content at the least opportune times. I stand in the shower considering a client challenge and think: that would make a great blog post. I’m driving in the car thinking about a new communication tool when I think: that would make a great blog...
SharePoint and intranet governance: we put it in a workshop!
More than half our clients have migrated their intranets and employee portals to SharePoint. Some had very good experiences – I like to think we contribute to their success. Others consider SharePoint their personal nightmare. Most have dealt with a lack of good...
When communication policies limit progress
I really tried not to write about the recycling debacle we’ve been dealing with. But, it crept out in my last post and I’ve uncovered a truly valuable lesson for corporate communicators. Some background is required. Acting upon the suspicions of a family member...
Perception is everything
The perception a company creates in the minds of customers and employees alike can make or break the relationship. Communicators work so hard to build perception – call it the brand promise – but are we spending enough time ensuring that actual behavior matches...
Social technology that solves business problems
I’ve been working with a client to help them think about social technology from the perspective of business problems and needs. This is tough for the IT people who like shiny things. To help the client team reset their thinking, I created a written framework for...
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