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If you can’t commit to lead, you can’t be responsible for strategy

by swilson | Feb 4, 2019 | Digital Workplace, Intranet and Portal, leadership

Later this month I’ll be teaching a session on connecting business strategy to digital workplace strategy at the IntraTeam Event in Copenhagen. This is a topic that resonates strongly with digital workplace leaders because they know it matters to executives. If...

Want to get your content read? Here’s how

by swilson | Jan 29, 2019 | Intranet and Portal, Usability, Writing

This is a project that is just too good not to share. Of course, client anonymity must be maintained in this situation. Here’s the scoop. The client asked me to help them improve a large section of online content. I conducted an inventory and discovered: Most...

View strategy as actionable for good decision making

by swilson | Oct 10, 2018 | communication tools, Digital Workplace, Intranet and Portal, strategy

Webster’s defines the word “strategy” in several ways, two of which apply specifically to communication: A careful plan or method The art of devising or employing plans toward a goal The bolding above is mine. I draw attention to it because having a strategy doesn’t...

Communication fits leading the digital workplace

by swilson | Apr 3, 2018 | Digital Workplace, IABC, Intranet and Portal, Intranet Governance, strategy

Where does communication fit in our organizations? Recently, IABC’s World Conference Program Advisory Committee Chair Neil Griffiths explained the conference theme – Communication Crossroads – as a critical look at where communication fits. As a speaker for the...

When employee research isn’t done

by swilson | Mar 7, 2018 | Change Communication, strategy, Uncategorized

The CEO of United Airlines, along with his leadership team, recently decided to replace employee bonuses with a game-show style lottery for prizes. Inc. writer Chris Matyszczyk notes in a recent post that “it’s about first deciding…Then, it’s about choosing words.” I...
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Recent Posts

  • If you can’t commit to lead, you can’t be responsible for strategy
  • Want to get your content read? Here’s how
  • View strategy as actionable for good decision making
  • Communication fits leading the digital workplace
  • When employee research isn’t done

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