This is a project that is just too good not to share. Of course, client anonymity must be maintained in this situation. Here’s the scoop. The client asked me to help them improve a large section of online content. I conducted an inventory and discovered: Most...
Webster’s defines the word “strategy” in several ways, two of which apply specifically to communication: A careful plan or method The art of devising or employing plans toward a goal The bolding above is mine. I draw attention to it because having a strategy doesn’t...
In the past several weeks I’ve facilitated two interactive workshops, one at ALI’s Internal Communications for Health Care and another at IABC’s Southern Region Conference. Both were designed to help corporate communicators think differently about the employees’...
I first started hearing communicators talk about “a culture of communication” more than 10 years ago. I had one client in particular who was really interested in the concept and could articulate the potential effectively. We understand the connection...
I’m not sure what started my fascination with health care, but it started early. Perhaps it was that my father was an exercise physiologist. Perhaps it was my early job at an association for medical group managers (way before “managed care” was common). It might have...
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