This is a project that is just too good not to share. Of course, client anonymity must be maintained in this situation. Here’s the scoop. The client asked me to help them improve a large section of online content. I conducted an inventory and discovered: Most...
“I write the way I talk,” said Anthony Bourdain on a recent episode of his television show No Reservations. He recently was nominated for several Webbys for his web writing. I think of him as a writer first, chef second. I love the show and his books. If...
Why are we compelled to write too much? I am sometimes accused of writing too little – assuming my readers know what I am thinking and omitting valuable insights. But the vast majority out there write too much. I had a blog entry submitted from a client for review...
Just when I needed a great new example for a client about how powerful words can be. Along comes the valiant effort by a handful of parents in our school district to get the school calendar under control. Our children started school this year on Aug. 12. The reason...
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