What to do with the commentphobics

Forrester research says that 25% of online adults in the U.S. are critics [source: Groundswell] – those who comment on, rank, or rate content. The question is: how do they comment? In the case of this blog, comments don’t generally show up in the comments...

Blog editors deliver value

My client team has confirmed for me my long-believed theory that having an editor on a blogging project makes good business sense. I’ve been serving as an editor for this team of executive bloggers for several months. One of them told me yesterday that at the...

What is “social media”?

In the process of researching social media strategies, tools and capabilities for a client, I’ve come to the conclusion that we just aren’t clear yet on what social media really is. Some of it is frankly just good usability. Like embedding search into a...

Blogging is not for every leader

An article posted today on www.Ragan.com almost challenges communicators to get their CEOs to blog. The information about Bill Marriott is charming – his style is very conducive to blogging – and I especially like the note that his posts are edited by the...

Twitter, LinkedIn, blog, Facebook and more

With so many different things to keep up with now, it’s hard to know which one to focus on first. I’m quietly writing this blog, I’m updating Twitter a few times a month. Now, I’m trying to get better about staying active on LinkedIn.  I have...