To blog or not to blog…

I’m seeing conflicting reports. There was the article I read recently from Wired that said if you haven’t started a blog, forget it. Blogging is passe. Now, it’s all about Twitter and Facebook. A couple of weeks ago, both Ragan and Melcrum were all...

Blogging without RSS – recipe for non-involvement

We have finally tested the necessity for RSS feeds with blogging in a client project. Didn’t set out to test this particular aspect. We said from the start that RSS feeds would be crucial. That is the accepted thinking in the blogosphere. No RSS feed, no...

Employees are smart about blogging

We don’t give them enough credit. In the process of helping two senior executives launch a blog, I’ve been reminded how truly smart and insightful employees are.  Executives often express concern about how employees might behave on a blog. This is...

The role of print in helping users of new software

Recently, while working on a client project, the planned desk reference was called into question. Should we print it? This one deserves some brief background. The users are executives who are launching a blog. Most in the group are very technically savvy, but...