In the process of researching social media strategies, tools and capabilities for a client, I’ve come to the conclusion that we just aren’t clear yet on what social media really is. Some of it is frankly just good usability. Like embedding search into a...
I’ve spent a good deal of time recently beefing up my LinkedIn network and profile. I’ve added a number of new contacts and signed up to participate in several additional groups. In the process, I’ve noticed the burgeoning number of consultants who...
We don’t give them enough credit. In the process of helping two senior executives launch a blog, I’ve been reminded how truly smart and insightful employees are. Executives often express concern about how employees might behave on a blog. This is...
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