Most of us in communication got a degree in a related area of study. We focused on writing, ethics, channels. Unless we went on to b-school, and most of us didn’t, we weren’t introduce to business process study. We just never got the benefit of learning about process.
Is this why so many communicators are to this day uncomfortable with process planning and analysis? We look at the people in ops and IT and marvel at their ability to work through the little details. Sometimes we scoff at them.
But, many in communication do get the strategy elements. Add the process piece, and the fact that we have a unique view across the whole of the organization and what do you have? Leaders. That’s right. People who can lead their organizations to bigger and better things.
A client recently expressed excitement to me about taking on new roles way outside the comfort zone of her team. She sees the opportunity in front of her team. She sees the chance to bring new thinking – a new mindset – to the whole organization. She sees the bigger processes and wants to contribute to them.
She’ll probably be a CEO someday.
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