Want to get your content read? Here’s how

This is a project that is just too good not to share. Of course, client anonymity must be maintained in this situation. Here’s the scoop. The client asked me to help them improve a large section of online content. I conducted an inventory and discovered: Most...

How communicators can drive innovation

The theme for this year’s IABC World Conference is RISE: Innovating Global Communication. The great team of communicators I lead that developed this theme saw it delivering several meanings: Innovating reflects: How we innovate the profession and practice of...

Can we be more creative with our language?

Last evening I sat in a tiny restaurant in New York’s financial district enjoying a quiet and simple meal. The service at Fresh Salt was outstanding and the food was pretty good too. But the other customers left something to be desired. Well, really only two of...

Writing and editing as core skills

A client asked me this week for suggested resources to hone her writing skills. The first thing I noted is that writing is different than editing. They are two different skills. Some people are better at one or the other, but typically not both. I, for example, thrill...

What happens when you do content migration well?

Doing content migration well is time consuming and politically challenging. It’s tough to get people to step up and do what should be done to improve the user experience. Many will ask you why, why should we bother? Here’s an experience from one of our...

Feedback is part of collaboration

Last night I sat in the school gym listening to the four second-grade teachers describe the rules, teaching approaches and how the parents all need to be involved with furthering education at home. It was curriculum night at Rooney Ranch Elementary. I spent the 45...