I really tried not to write about the recycling debacle we’ve been dealing with. But, it crept out in my last post and I’ve uncovered a truly valuable lesson for corporate communicators. Some background is required. Acting upon the suspicions of a family member...
The perception a company creates in the minds of customers and employees alike can make or break the relationship. Communicators work so hard to build perception – call it the brand promise – but are we spending enough time ensuring that actual behavior matches...
I’ve been working with a client to help them think about social technology from the perspective of business problems and needs. This is tough for the IT people who like shiny things. To help the client team reset their thinking, I created a written framework for...
“I just want to know who does what, how I can reach them and that they can help me get my job done.” Such are the sentaments of the majority of the people I ran through intranet usability testing and focus groups recently. “I want to network in my...
We talk a lot in communication about behavior. My focus is on the behavior of internal stakeholders. I don’t really think there is much reason for internal communication to exist beyond driving desired and necessary behavior. Sometimes the best way to help...
Recent Comments