Perception is everything

The perception a company creates in the minds of customers and employees alike can make or break the relationship. Communicators work so hard to build perception – call it the brand promise – but are we spending enough time ensuring that actual behavior matches...

Teach others by doing

We talk a lot in communication about behavior. My focus is on the behavior of internal stakeholders. I don’t really think there is much reason for internal communication to exist beyond driving desired and necessary behavior. Sometimes the best way to help...